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This course helps to develop competence for effective product marketing. It also focuses on customer adoption and bring a comprehensive set of methodologies and tools involved in the customer acquisition and retention management in Marketing of a product. You will also get a hands-on experience in developing relevant training requirements and collateral development for sales enablement
We pair you with a mentor who has extensive professional and academic knowledge of the field. You’ll have one-on-one conversations with him or her, and receive useful feedback on improving your work.
Each week, you’ll complete a series of videos, quizzes, slideshows and projects through our online platform – available to access at any time. Scheduling time for a mentoring session is just as flexible.
Our mentors are here to keep you motivated, answer questions, provide feedback, and help deepen your understanding of essential tools and techniques.
■ Introduction to Product Marketing
■ Understanding the market for your product
■ Understanding the buyer persona & compelling value
■ Positioning
■ Go-To-Market Strategy
■ Preparing your GTM plan
■ Assignment on GTM
■ Planning your marketing budget
■ Budget Metrics & templates
■ Marketing on “budget”
■ Demo of tools & templates for low-budget marketing ideas
■ Collaterals Creations
■ Mapping of collaterals to each phase
■ Sales Battle cards
■ Channel Management
■ Lead Generation
■ Life Time Value
■ CAC
■ Conversion Ratios
■ Tools: mailchimp, unbounce, pipedrive, Thought Leadership/PR, High-tech customer adoption LifeCycle
“This course is designed for anyone interested in becoming a product marketing expert, it gives a very holistic view of all the branches of marketing with modern fundamentals. It helped me in materializing a game-changing idea which boosted my career.”
Marketing Consultant
Prof Kanupriya has a 15+ experience in marketing and now work as an independent consultant. Prof Kanupriya is a hard core marketer and is a perfect blend of product marketing and management. Her Specialties are Brand Management, Product Management, Corporate Communications, PR, Online Marketing, Social Media, Business Blogging.