Design Thinking & Customer Centricity

Value Proposition is not only about process and tools. It is about people as well – about you as a design thinker and about the customers you want to create value for and with. In this module, we study these techniques and design low-cost experiments
Qualitative Research module will provide students with an opportunity to learn and use a wide array of highly valuable information gathering tools by using qualitative research methods. You will learn to create and implement surveys that are vital in gaining valuable insights into the customer’s mind.
Value Proposition Design helps you understand the core challenge of your business- creating the products that customers want to buy. This course will teach you the processes and tools that you need to build great products. We will learn how to create personas. Personas are useful in considering the goals, desires, and limitations of brand buyers and users in order to help guide decisions about a service, product or interaction space such as features, interactions, and visual design of a website. We will learn about Minimum Viable Product (MVP) and other customer insighting techniques like interviewing, survey design etc