We pair you with a mentor who has extensive professional and academic knowledge of the field. You’ll have one-on-one conversations with him or her, and receive useful feedback on improving your work.
Each week, you’ll complete a series of videos, quizzes, slideshows and projects through our online platform – available to access at any time. Scheduling time for a mentoring session is just as flexible.
Our mentors are here to keep you motivated, answer questions, provide feedback, and help deepen your understanding of essential tools and techniques.
■ Digital Marketing trends,
■ Marketing to B2B & B2C Customers
■ Relevant Global & Local Digital Marketing Success Stories
■ Website Design, Design UI & UX, Website Content, Website Navigation and Structure
■ Investment in Landing Page
■ Critical concerns to address on Website
■ Metrices That Matter – Creating Meaningful Insights from AdWords
■ Use Google Analytics Effectively
■ Introduction to Search Engine Optimization
■ SEO for Branding
■ How to build a Content strategy, Key Search Engine Factors ( On Page and Off Page )
■ Google Algorithm Updates: Hummingbird, Penguin, Panda
■ Personas of Today’s Digital Consumer, Sharing the Right Kind of Content: How to build your personality on social media
■ Paid Media – Facebook, LinkedIn and Twitter -How and where to use them
■ Earned Media – Social Media Organic Content
■ Social Media Listening and Overview of tools, Social Media Case Study
■ Growth Hacking vs Digital Marketing
■ Introduction to Growth Hacking
■ Qualities of a growth Hacker
■ How to launch and run a growth team
■ Achieving Product-Market
■ An exhaustive collection of over 35 tools that will come handy to a growth marketer
■ Growth hacker funnel
■ How to build a growth hacking mindset
“I was amazed by the number of tools and techniques discussed in the session by the professor. My knowledge about digital marketing was limited to google, facebook, linkedin etc but the gamut of websites were discussed and shared with participants we all in the batch was amazed. Many tools are free which we were not aware and spending lot of money for our products. I think that’s advantage of a course when it is created and taught by a group of practitioners.”
Director-Digital Strategy,
Webenza