Marketing

With new Age skills from Digital Ads to social media analytics, from growth hacking to content marketing - role of Product Marketing is critical to all businesses.

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Learning Path

Online

Learn at any level, anywhere. Keep the flexibility of pace and location while leveraging 1:1 counselling with faculty for mentoring and coaching to ensure application of knowledge.

Accredited Programs

Transitioning into a Product job or accelerating into a CXO role - requires immersive learning, reskilling and networking and personalized coaching

Certificate Skill Bootcamp Programs

Modular Skill Building Workshops with a laser focus. No additional baggage, only learn what you want to learn!
Skill Bootcamps over 4 weeks.

Product Marketing

Learn GTM strategy, Digital Marketing & Sales Enablement.

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Digital Marketing and Growth Hacking

Digital Marketing, Website Marketing, Social Media Marketing

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Learning Opportunities

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Resources

Why should someone learn Marketing?

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Digitization has disrupted marketing strategy and execution where products and services are being redesigned and re-positioned to go from “easy to sell” to “dying to buy”!

On one hand Product Marketing needs to master Value Proposition Design so products and services become “self selling” on the other hand she needs to master New Age skills from Digital Ads to social media analytics,from growth hacking to content marketing!

Role of Product Marketing is now critical to all business big or small!

Blogs

Is “Word of Mouth” Losing Sheen in Product Marketing?

Unlocking Success: A Comprehensive Guide to Go-to-Market Strategy

TIPS FOR A SUCCESSFUL PRODUCT MARKETING LAUNCH

Business Model Innovation

Hiring Product Managers – Ezhilan Nanmaran, Global Product Line Manager, HP

5 Tips for Low-Budget Marketing

Why Product Managers Need to know Product Marketing

Difference between New-age skills and Traditional skills

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing

EMBA

Crossing the Chasm

TMBA

Market Segmentation: How to Do It and How to Profit from It

EMBA | TMBA | ICPM

Principles of Marketing

EMBA | TMBA | ICPM

So What?: How to Communicate What Really Matters to Your Audience

EMBA

Obviously Awesome

TMBA

Unrelenting Innovation: How to Build a Culture for Market Dominance

TMBA | ICPM

Positioning: The Battle for Your Mind

ICPM

Inspired

EMBA

Mastering the Craft of Writing

EMBA

positioning the battle for your mind al ries

Positioning: The Battle for Your Mind, 20th Anniversary Edition

EMBA

Purple Cow: Transform Your Business by Being Remarkable

EMBA

Start With Why: How Great Leaders Inspire Everyone To Take Action

EMBA

The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

EMBA

A South Asian Perspective Marketing Management

EMBA | TMBA

The Making of a Manager

EMBA

When Coffee and Kale Compete

EMBA

The Mom Test

EMBA

The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

EMBA

This is Marketing: You Can’t Be Seen Until You Learn To See

EMBA

Made to Stick

EMBA

All Marketers Tell Stories

EMBA

Building a StoryBrand Clarify Your Message So Customers Will Listen

EMBA

Influence: the Psychology of Persuasion

EMBA

B2B Product Marketing For Tech Startups

EMBA

Why So Many Predictions Fail--but Some Don't

The Signal and the Noise

EMBA

Play Bigger

TMBA

The B2B Social Media Book

TMBA

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How Any Startup Can Achieve Explosive Customer Growth

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Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing

Crossing the Chasm

Market Segmentation: How to Do It and How to Profit from It

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Obviously Awesome

Unrelenting Innovation: How to Build a Culture for Market Dominance

Positioning: The Battle for Your Mind

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Purple Cow: Transform Your Business by Being Remarkable

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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

A South Asian Perspective Marketing Management

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When Coffee and Kale Compete

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The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

This is Marketing: You Can’t Be Seen Until You Learn To See

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All Marketers Tell Stories

Building a StoryBrand Clarify Your Message So Customers Will Listen

Influence: the Psychology of Persuasion

B2B Product Marketing For Tech Startups

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