Value Proposition Design

DECIPHER VALUE & DESIGN PRODUCTS & SERVICES THAT CUSTOMERS ABSOLUTELY ADORE

Master the practice of designing compelling value propositions that deliver on customer needs, wants & desires.

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Key Highlights

Fastest Way to Understand the nuances of end to end Product Design, UX & UI Design with simple and yet complete coverage on concepts, frameworks to interlock with Design teams

Jaya S

Product Manager, VMWare

Moving from a Graphic Design role in UX & Product Design, the course helped me gain confidence and structure for things i was already doing intuitively and adhocly.

Sudha M

Designer, RazorPay

What will you Learn?

Top skills you will learn

Course Curriculum

1.1 Importance of Understanding Your Customers
1.2 – How to understand your customer
Chapter Quiz

2.1 – Introductions
2.2 – Building Relationships and Understanding Customer’s Environment
2.3 – References
2.4 – Take Notes
Chapter Quiz

3.1 – Effective Communication
3.2 – B2B Communication
Chapter Quiz

4.1 – Ethnography and It’s Importance
Chapter Quiz

5.1 – What is a Persona
5.2 – Creating Personas – Persona BAG
5.3 – BAG Framework – Behaviour,Aspirations, Goals
5.4 – Designing a Sample Persona
Chapter Quiz

6.1 – Building a Buyer Persona
6.2 – Why do Personas Fail
Chapter Quiz

7.1 – Understanding the Problem
7.2 – Asking the right questions
7.3 – Why do problems exist
7.4 – JTBD types (core, social, emotional)
7.5 – Customer Profile Map
Chapter Quiz

8.1 – Understanding the Solution
8.2 – Journey Map
8.3 – The Value Map
8.4 – Elements of Value
Chapter Quiz

9.1 – Summary
Final Quiz

Ideal For

Product Managers, Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs

Common Scenarios to Enroll

Value propositions are proven to help businesses grow faster and can even boost marketing campaigns.

Millward Brown Report 2019

Value Proposition Design

DECIPHER VALUE & DESIGN PRODUCTS & SERVICES THAT CUSTOMERS ABSOLUTELY ADORE

Master the practice of designing compelling value propositions that deliver on customer needs, wants & desires.

Key Highlights

Course Length

100% Online

Effort

Learning Access

What will you Learn?

Top skills you will learn

Course Curriculum

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