Strategic Acumen for Product Leaders

HARNESS THE CRAFT OF STRATEGY TO PLOT PRODUCT SUCCESS IN A COMPETITIVE MARKETPLACE

Chart business success by designing and executing winning product strategies with enhanced ROIs

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Key Highlights

Fastest Way to Understand the nuances of end to end Product Design, UX & UI Design with simple and yet complete coverage on concepts, frameworks to interlock with Design teams

Jaya S

Product Manager, VMWare

Moving from a Graphic Design role in UX & Product Design, the course helped me gain confidence and structure for things i was already doing intuitively and adhocly.

Sudha M

Designer, RazorPay

What will you Learn?

Top skills you will learn

Portfolio Management (BCG, GE McKinsey), Product Strategy, Business Strategy, Corporate Strategy, Competitive Analysis

Course Curriculum

Learning Objective
Origin of Strategy
What Is Strategy?
What Strategy Is Not?
Why Strategy?
Why Strategy?
Levels of Strategy
Chapter Quiz

Learning Objective
Why Industry Analysis?
Porter’s Five Forces Model
PESTEL Analysis
Assessing Disruptive Forces
Strategy Canvas
Chapter Quiz

Learning Objective
What is a Corporate Strategy?
Three Horizons of Growth
SWOT Analysis
Blue Ocean Strategy
Chapter Quiz

Learning Outcome
What is a Business Strategy?
Basis of Competition
Fit and Stretch Mindset
BCG Matrix
Business Model Canvas
McKinsey 7-S Framework
Chapter Quiz

Learning Objective
What is Product Strategy?
Components of Product Strategy
Competitive Positioning
Crossing the Chasm
Imitation Barriers
Frameworks: Ansoff Matrix, Kano Model, Product Market Fit Pyramid, Balanced Scorecard
Product spread

Learning Objectives
Holistic Thinking
Outside-in Perspective
Creating a Stretch
Trade-off
Ambidexterity
Chapter Quiz

Summary
Product analysis

Ideal For

Anyone who wants to move into senior leadership roles building and communicating strategy to stakeholders –

Mid level Managers, Product Managers, Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, Business Analysts, Consultants, Entrepreneurs