Product Management FundamentalS
LEARN THE ART & SCIENCE OF MANAGING PRODUCT LIFE-CYCLE MANAGEMENT
Go from Tactical Execution to Strategic Decision Making Roles
Key Highlights
Course Length
2 Weeks (30+ Lessons)
100% Online
With Continuous Learning Community support + Monthly Live Webinars
Effort
4-5 Hours/Week
Learning Access
Resource Toolkit & Templates + Unlimited Networking Events
Fastest Way to Understand the nuances of end to end Product Management with simple and yet complete coverage on concepts, frameworks & how to transition into Product Career roles.
Srini S
Project Manager, TCS
Takes a very pragmatic approach to understanding Product Management around the Why, How and What? Helped me gain confidence and structure for things i was already doing intuitively and adhocly
Sudha M
Product Owner, Flipkart
What will you Learn?
- Get an End to End Understanding on the scope, role and skills required for Product Managers to manage the product life cycle management.
- Understand Customer Driven value management to develop stronger innovation context and business context in decision making.
- Learn the nuances and career track of the Product Manager role.
- Develop & Design Value Proposition using frameworks like Value Prop Canvas, Business Model Canvas & Design Thinking.
- Master Product Lifecycle Development through Agile, Customer Personas, User Stories & Agile methodology.
Top skills you will learn
Values Proposition Design, Types & Models of Customer Research, Design Thinking & Hypothesis Validation, Prototyping & UI/UX Design, Personas & Scenarios, Agile User Stories, Scrum Process, Product Roadmapping, Competitive Analysis, GTM Strategy, Sales Enablement, Business modeling, Product Planning, Prioritization, Market Sizing, Marketing & Launch Planning, Budgeting & more
Course Curriculum
Chapter 1 - Product Management Fundamentals - Introduction
- Introduction to Product Management Fundamentals
Chapter 1 - Product Management Fundamentals - Introduction
- Introduction to Product Management Fundamentals
Chapter 2 - Understanding Product Management
- Product Management Fundamentals – Getting Started
What is a Product?
Difference between a Product and a Service
Moving from Services to Products.
The Product Manager Mindset
What is the Product Lifecycle?
What is Product Management?
Review & Recap
Chapter Quiz
Chapter 3 - Value Management
- What is Value?
What is Value Management
Understanding Value
Creating Value
Capturing Value
Communicating Value
Delivering Value
Review & Recap
Chapter Quiz
Chapter 4 - 5 Step Product Management Framework
- What is The Adaptive Productizing Process?
Market Analysis
Strategic Planning
Product Planning
Go To Market
Sales Enablement
Delivering Delight
Review & Recap
Chapter Quiz
Additional Learning Resources
Chapter 5 - The Product Manager Role
- Role of a Product Manager
PM Interlock with org
CEO of the Product!
Anatomy of a Product Manager
Career Path of a Product Manager
Who is a Product Leader?
Chapter Quiz
Chapter 6 - Value Proposition Design - Introduction
- Value Proposition Design – Course Introduction
Context Setting
Course Objective
Additional Learning Resources
Chapter 7 - Understanding Customers
- Importance of Understanding Your Customers
How to understand your customer
Chapter Quiz
Additional Learning Resources
Chapter 8 - Customer Interaction
Introductions
Building Relationships and Understanding Customer’s Environment
References
Take Notes
Chapter Quiz
Additional Learning Resources
Building Relationships and Understanding Customer’s Environment
References
Take Notes
Chapter Quiz
Additional Learning Resources
Chapter 9 - Communicating With Your Customers
- Effective Communication
B2B Communication
Chapter Quiz
Chapter 10 - Ethnography
- Ethnography and It’s Importance
Chapter Quiz
Chapter 11 - Persona
- What is a Persona
Creating Personas – Persona BAG
BAG Framework – Behaviour,Aspirations, Goals
Designing a Sample Persona
Chapter Quiz
Chapter 12 - Buyer Persona
- Building a Buyer Persona
Why do Personas Fail
Chapter Quiz
Additional Learning Resources
Chapter 13 - Understanding The Problem
- Understanding the Problem
Asking the right questions
Why do problems exist
JTBD types (core, social, emotional)
Customer Profile Map
Chapter Quiz
Additional Learning Resources
Chapter 14 - Understanding the Solution
- Understanding the Solution
Journey Map
The Value Map
Elements of Value
Chapter Quiz
Additional Learning Resources
Chapter 15 - Value Proposition Design - Recap
- Value Proposition Design – Recap
Final Assessment
- Final Assessment
Resource Library - PM Webinar Series
- Webinar on Career Transition in Product Management- Industry Trends
Empathy in Product Development
Does Product Management prepare you for a CEO role
Building Customer Centric Products
Product Management: Not Just for Product Managers
Product Management as a Career Path
Transition from Technology Professional to Product Management Career Charter
Building Successful Career with Product Management
Recommended Readings and Books
- Recommended Books
Ideal For
Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs.
Common Scenarios to Enroll
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"Product Management skills are not just for Product Managers - every Engineer, every Project & Business leader needs to develop a customer context, business context and innovation context"
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