Customer Centric Innovation for Engineers

“As engineers we are always focused on creating solutions, products but often miss out on the important questions of why are we developing this solution? How do we know the customer will benefit from it and how do we know we are working on the right problem? This course makes us step back and learn the approach, ask those questions and put them into context in a structured way. The process of innovation is beautifully explained and is very practical”

“After going through this course as an engineer I’ve started asking very important but often unasked questions - Who is the product for? Why do they need it? Why do they choose us? What is the best way to innovate? and now my work as an engineer is more satisfying”