Cluster Analysis

WIELD RESEARCH-BASED INSIGHTS ON MARKET SEGMENTS TO BUILD & DELIVER SUPERIOR VALUE

Craft customer profiles to conduct a deep dive into consumption behavior to generate foresight that aid marketing decision making

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Key Highlights

Fastest Way to Understand the nuances of end to end Product Design, UX & UI Design with simple and yet complete coverage on concepts, frameworks to interlock with Design teams

Jaya S

Product Manager, VMWare

Moving from a Graphic Design role in UX & Product Design, the course helped me gain confidence and structure for things i was already doing intuitively and adhocly.

Sudha M

Designer, RazorPay

What will you Learn?

Overview of Data Analytics
Data-Driven Market Segmentation
Hierarchical Clustering and K- Means Clustering
Applying Cluster Analysis to Identify and Segment Markets
Market Segmentation Using Metric & Categorical Data

Top skills you will learn

Course Curriculum

2.1: Overview of Data Analytics Tools
2.2: Data Analytics Techniques

3.1: Introduction to Data-driven Segmentation
3.2: Activity: Using Scatter Plot with MobiSmart Data
3.3: R 01 – Read Data
3.4: R 02 – Scatter Plot

4.1: What is Cluster Analysis?
4.2: Dendogram
4.3: R 03 – HAC
4.4: R 04 – Dendrogram
4.5: R 05 – Scree Plot
4.6: Similarity Measures

5.1: Hierarchical Clustering
5.2: Linkage in Hierarchical Clustering
5.3: K-Means Clustering
5.4: Activity: K-Means solution for MobiSmart
5.5: R 06 – K-Means

6.1: Identifying Market Segments
6.2: Effective Segmentation
6.3: Activity: MobiSmart – Segment Data

7.1: Clustering With Qualitative Data – Analysing Responses
7.2: Clustering With Qualitative Data – Measuring association

8.1: Quiz
8.2: Summary

Ideal For

Product Managers, Marketing Professionals, Sales Professionals, anyone interested in Data Science

Common Scenarios to Enroll

In an increasingly customer-centric world, the ability to capture and use customer insights to shape products, solutions, and the buying experience as a whole is critically important.

McKinsey

Cluster Analysis

WIELD RESEARCH-BASED INSIGHTS ON MARKET SEGMENTS TO BUILD & DELIVER SUPERIOR VALUE

Craft customer profiles to conduct a deep dive into consumption behavior to generate foresight that aid marketing decision making

Key Highlights

Course Length

100% Online

Effort

Learning Access

What will you Learn?

Top skills you will learn

Course Curriculum

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