Marketing

With new Age skills from Digital Ads to social media analytics, from growth hacking to content marketing - role of Product Marketing is critical to all businesses.

Subscribe to our newsletter and the latest practices and tips to devise your marketing strategy.

Learning Path

Online

Learn at any level, anywhere. Keep the flexibility of pace and location while leveraging 1:1 counselling with faculty for mentoring and coaching to ensure application of knowledge.

Accredited Programs

Transitioning into a Product job or accelerating into a CXO role - requires immersive learning, reskilling and networking and personalized coaching

Certificate Skill Bootcamp Programs

Modular Skill Building Workshops with a laser focus. No additional baggage, only learn what you want to learn!
Skill Bootcamps over 4 weeks.

Product Marketing

Learn GTM strategy, Digital Marketing & Sales Enablement.

Know More

Digital Marketing and Growth Hacking

Digital Marketing, Website Marketing, Social Media Marketing

Know More

Learning Opportunities

Current Month

No Events

Resources

Why should someone learn Marketing?

Play

Digitization has disrupted marketing strategy and execution where products and services are being redesigned and re-positioned to go from “easy to sell” to “dying to buy”!

On one hand Product Marketing needs to master Value Proposition Design so products and services become “self selling” on the other hand she needs to master New Age skills from Digital Ads to social media analytics,from growth hacking to content marketing!

Role of Product Marketing is now critical to all business big or small!

Blogs

Is “Word of Mouth” Losing Sheen in Product Marketing?

Unlocking Success: A Comprehensive Guide to Go-to-Market Strategy

TIPS FOR A SUCCESSFUL PRODUCT MARKETING LAUNCH

Business Model Innovation

Hiring Product Managers – Ezhilan Nanmaran, Global Product Line Manager, HP

5 Tips for Low-Budget Marketing

Why Product Managers Need to know Product Marketing

Difference between New-age skills and Traditional skills

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing

EMBA

Crossing the Chasm

TMBA

Market Segmentation: How to Do It and How to Profit from It

EMBA | TMBA | ICPM

Principles of Marketing

EMBA | TMBA | ICPM

So What?: How to Communicate What Really Matters to Your Audience

EMBA

Obviously Awesome

TMBA

Unrelenting Innovation: How to Build a Culture for Market Dominance

TMBA | ICPM

Positioning: The Battle for Your Mind

ICPM

Inspired

EMBA

Mastering the Craft of Writing

EMBA

positioning the battle for your mind al ries

Positioning: The Battle for Your Mind, 20th Anniversary Edition

EMBA

Purple Cow: Transform Your Business by Being Remarkable

EMBA

Start With Why: How Great Leaders Inspire Everyone To Take Action

EMBA

The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

EMBA

A South Asian Perspective Marketing Management

EMBA | TMBA

The Making of a Manager

EMBA

When Coffee and Kale Compete

EMBA

The Mom Test

EMBA

The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

EMBA

This is Marketing: You Can’t Be Seen Until You Learn To See

EMBA

Made to Stick

EMBA

All Marketers Tell Stories

EMBA

Building a StoryBrand Clarify Your Message So Customers Will Listen

EMBA

Influence: the Psychology of Persuasion

EMBA

B2B Product Marketing For Tech Startups

EMBA

Why So Many Predictions Fail--but Some Don't

The Signal and the Noise

EMBA

Play Bigger

TMBA

The B2B Social Media Book

TMBA

.go_trend_widget_2{background:url("") no-repeat center;background-size:cover;overflow:hidden;}.go_trend_widget_2 article{border-bottom:1px solid #eee;padding-top:12px;padding-bottom:12px;padding-left:0px;padding-right:0px;position:relative;float:left;min-height:70px;overflow:hidden;}@media (min-width: 100px){.go_trend_widget_2 article{width:100%;}}@media (min-width: 768px){.go_trend_widget_2 article{width:100%;}}.go_trend_widget_2 div{display:table-cell;}.go_trend_widget_2 .go_trend_post_img{width:100px;height:70px;position:relative;}.go_trend_widget_2 img{width:100%;min-width:100%;height:70px;}.go_trend_widget_2 .go_trend_post_content{padding-left:10px;vertical-align:middle;}.go_trend_widget_2 .go_trend_post_content a{color:#fff;font-size:14px;font-weight:600;text-transform:capitalize;line-height:normal;}.go_trend_widget_2 .go_trend_post_content span{color:#cecece;font-size:12px;font-weight:400;display:block;text-transform:capitalize;line-height:normal;}.go_trend_widget_2 .post_number{position:absolute;left:0;top:0;z-index:5;font-size:11px;line-height:20px;width:20px;height:20px;text-align:center;background:rgba(0,0,0,.1);color:#fff;}.go_trend_widget_2.nitro-lazy{background-image:none !important;}img:is([sizes="auto" i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px;}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1);}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}.eventon_events_list .eventon_list_event .desc_trig,.evopop_top{background-color:#c7c7c7;}.eventon_events_list .eventon_list_event .desc_trig:hover{background-color:#fbfbfb;}.ajde_evcal_calendar .calendar_header p,.eventon_events_list .eventon_list_event .evoet_cx span.evoet_dayblock span,.evo_pop_body .evoet_cx span.evoet_dayblock span,.ajde_evcal_calendar .evcal_evdata_row .evcal_evdata_cell h3.evo_h3,.evo_lightbox_content h3.evo_h3,h2.evo_h2,h3.evo_h3,h4.evo_h4,body .ajde_evcal_calendar h4.evo_h4,.evo_content_in h4.evo_h4,.evo_metarow_ICS .evcal_evdata_cell p a,.eventon_events_list .eventon_list_event .evoet_cx span.evcal_desc2,.eventon_list_event .evoet_cx span.evcal_event_title,.evoet_cx span.evcal_desc2,.evo_metarow_ICS .evcal_evdata_cell p a,.evo_metarow_learnMICS .evcal_col50 .evcal_evdata_cell p a,.eventon_list_event .evo_metarow_locImg p.evoLOCtxt .evo_loc_text_title,.evo_clik_row .evo_h3,.evotax_term_card .evotax_term_details h2,.evotax_term_card h3.evotax_term_subtitle,.ajde_evcal_calendar .evo_sort_btn,.eventon_main_section #evcal_cur,.ajde_evcal_calendar .calendar_header p.evo_month_title,.ajde_evcal_calendar .eventon_events_list .evcal_month_line p,.eventon_events_list .eventon_list_event .evcal_cblock,.ajde_evcal_calendar .evcal_month_line,.eventon_event .event_excerpt_in h3,.ajde_evcal_calendar .evo_footer_nav p.evo_month_title,.evo_eventon_live_now_section h3,.evo_tab_view .evo_tabs p.evo_tab,.evo_metarow_virtual .evo_live_now_tag,.evo_page_body .evo_sin_page .evosin_event_title{font-family:poppins;}.ajde_evcal_calendar .eventon_events_list p,.evo_lightbox p,.eventon_events_list .eventon_list_event .evoet_cx span,.evo_pop_body .evoet_cx span,.eventon_events_list .eventon_list_event .evoet_cx span.evcal_event_subtitle,.evo_pop_body .evoet_cx span.evcal_event_subtitle,.ajde_evcal_calendar .eventon_list_event .event_description .evcal_btn,.evo_pop_body .evcal_btn,.evcal_btn,.eventon_events_list .eventon_list_event .cancel_event .evo_event_headers,.evo_pop_body .evo_event_headers.canceled,.eventon_events_list .eventon_list_event .evcal_list_a .evo_above_title span,.evo_pop_body .evcal_list_a .evo_above_title span,.evcal_evdata_row.evcal_event_details .evcal_evdata_cell p,#evcal_list .eventon_list_event .evoInput,.evo_pop_body .evoInput,.evcal_evdata_row .evcal_evdata_cell p,#evcal_list .eventon_list_event p.no_events,.ajde_evcal_calendar .eventon_events_list .eventon_desc_in ul,.evoGuideCall em,.evo_cal_above span,.ajde_evcal_calendar .calendar_header .evo_j_dates .legend,.eventon_sort_line p,.eventon_filter_line p,.evcal_evdata_row{font-family:poppins;}.ajde_evcal_calendar .evo_sort_btn,.eventon_sf_field p,.evo_srt_sel p.fa{color:#b8b8b8;}.ajde_evcal_calendar .evo_sort_btn:hover{color:#d8d8d8;}#evcal_list .eventon_list_event .evoet_cx em,.evo_lightboxes .evoet_cx em{color:#202124;}#evcal_list .eventon_list_event .evoet_cx em a{color:#202124;}.eventon_events_list .eventon_list_event a,.evocard_row .evo_metarow_organizer .evo_card_organizer_social a,.evo_lightbox .evo_tax_social_media a{color:#656565;}#evcal_list .eventon_list_event .event_description .evcal_btn,#evcal_list .eventon_list_event .event_description .evcal_btn p,body .evo_lightboxes .evo_lightbox_body.evo_pop_body .evcal_btn,.ajde_evcal_calendar .eventon_list_event .event_description .evcal_btn,.evo_lightbox .evcal_btn,body .evcal_btn,.evo_lightbox.eventon_events_list .eventon_list_event a.evcal_btn,.evcal_btn,.evo_btn_arr,.evo_btn_arr_circ{color:#fff;background:#00aafb;}#evcal_list .eventon_list_event .event_description .evcal_btn:hover,body .evo_lightboxes .evo_lightbox_body.evo_pop_body .evcal_btn:hover,.ajde_evcal_calendar .eventon_list_event .event_description .evcal_btn:hover,.evo_pop_body .evcal_btn:hover,.evcal_btn:hover,.evcal_evdata_row.evo_clik_row:hover{color:#fff;background:#00aafb;}.eventon_list_event .evo_btn_secondary,.ajde_evcal_calendar .eventon_list_event .event_description .evcal_btn.evo_btn_secondary,.evo_lightbox .evcal_btn.evo_btn_secondary,body .evcal_btn.evo_btn_secondary,#evcal_list .eventon_list_event .event_description .evcal_btn.evo_btn_secondary,.evcal_btn.evo_btn_secondary,.evo_btn_secondary{color:#fff;background:#d2d2d2;}.eventon_list_event .evo_btn_secondary:hover,.ajde_evcal_calendar .eventon_list_event .event_description .evcal_btn.evo_btn_secondary:hover,.evo_lightbox .evcal_btn.evo_btn_secondary:hover,body .evcal_btn.evo_btn_secondary:hover,#evcal_list .eventon_list_event .event_description .evcal_btn.evo_btn_secondary:hover,.eventon_list_event .evo_btn_secondary:hover,.evcal_btn.evo_btn_secondary:hover,.evo_btn_secondary:hover{color:#fff;background:#bebebe;}.evocard_row .evcal_evdata_icons i,.evocard_row .evcal_evdata_custometa_icons i{color:#656565;font-size:18px;}.evcal_evdata_row .evcal_evdata_cell h3,.evo_clik_row .evo_h3{font-size:18px;}#evcal_list .eventon_list_event .evcal_cblock,.evo_lightboxes .evo_pop_body .evcal_cblock{color:#202124;}.evcal_evdata_row .evcal_evdata_cell h2,.evcal_evdata_row .evcal_evdata_cell h3,.evorow .evo_clik_row h3,.evcal_evdata_row .evcal_evdata_cell h3 a{color:#202124;}#evcal_list .eventon_list_event .evcal_eventcard p,.ajde_evcal_calendar .eventon_events_list .eventon_desc_in ul,.evo_lightboxes .evo_pop_body .evcal_evdata_row .evcal_evdata_cell p,.evo_lightboxes .evcal_evdata_cell p a{color:#656565;}.ajde_evcal_calendar #evcal_head.calendar_header #evcal_cur,.ajde_evcal_calendar .evcal_month_line p,.ajde_evcal_calendar .evo_footer_nav p.evo_month_title{color:#202124;}.eventon_events_list .eventon_list_event .event_description,.evo_lightbox.eventcard .evo_lightbox_body{background-color:#002aa6;}.evocard_box{background-color:#f3f3f3;}.evcal_event_details .evcal_evdata_cell.shorter_desc .eventon_desc_in:after{background:linear-gradient(to top,#f3f3f3 20%,rgba(243,243,243,0) 80%);}.event_description .bordb,#evcal_list .bordb,.eventon_events_list .eventon_list_event .event_description,.bordr,#evcal_list,#evcal_list p.desc_trig_outter,.evopop_top,.evo_pop_body .bordb{border-color:#d5d5d5;}.eventon_events_list .eventon_list_event .evcal_list_a.featured_event{background-color:#fff6e2;}.eventon_events_list .eventon_list_event .desc_trig:hover{border-left-width:7px;}.eventon_events_list .eventon_list_event .evcal_list_a.featured_event:hover{background-color:#ffecc5;}.eventon_events_list .eventon_list_event .evoet_cx span.evo_above_title span.featured,.evo_pop_body .evoet_cx span.evo_above_title span.featured,.evosv_grid .evosv_tag.featured{color:#fff;background-color:#ffcb55;}.eventon_events_list .eventon_list_event .evoet_cx span.evo_above_title span.completed,.evo_pop_body .evoet_cx span.evo_above_title span.completed,.evosv_grid .evosv_tag.completed{color:#fff;background-color:#585858;}.evoet_cx .evo_ep_bar b,.evoet_cx .evo_ep_bar b:before{background-color:#f79191;}.evoet_cx .evo_ep_bar.evo_completed b{background-color:#9a9a9a;}.event_description .evcal_close{background-color:#f7f7f7;}.event_description .evcal_close:hover{background-color:#f1f1f1;}.evo_lightboxes .evopopclose,.evo_lightboxes .evolbclose{background-color:#202124;}.evo_lightboxes .evopopclose:hover,.evo_lightboxes .evolbclose:hover{background-color:#cfcfcf;}.evo_lightboxes .evolbclose:before,.evo_lightboxes .evolbclose:after{background-color:#fff;}.evo_lightboxes .evolbclose:hover:before,.evo_lightboxes .evolbclose:hover:after{background-color:#666;}#evcal_list .evorow.getdirections,.evo_pop_body .evorow.getdirections{background-color:#fff;}#evcal_list .evorow.getdirections .evoInput,.evo_pop_body .evorow.getdirections .evoInput{color:#888;}.ajde_evcal_calendar #evcal_list.eventon_events_list .eventon_list_event p .evoet_cx span.evcal_event_title{color:#202124;}.eventon_events_list .eventon_list_event .evoet_cx span.evcal_event_subtitle,.evo_lightboxes .evo_pop_body .evoet_cx span.evcal_event_subtitle{color:#202124;}.fp_popup_option i{color:#999;font-size:22px;}.evo_cal_above span{color:#fff;background-color:#656565;}.evo_cal_above span.evo-gototoday-btn{color:#fff;background-color:#adadad;}.evo_cal_above span.evo-gototoday-btn:hover{color:#fff;background-color:#d3d3d3;}.ajde_evcal_calendar .calendar_header .evo_j_dates .legend a{color:#656565;background-color:#f5f5f5;}.ajde_evcal_calendar .calendar_header .evo_j_dates .legend a.current{color:#656565;background-color:#cfcfcf;}.ajde_evcal_calendar .calendar_header .evo_j_dates .legend a.set{color:#656565;background-color:#fed584;}.ajde_evcal_calendar .calendar_header .evcal_arrows,.evo_footer_nav .evcal_arrows{border-color:#737373;background-color:#fff;}.ajde_evcal_calendar .calendar_header .evcal_arrows:hover,.evo_footer_nav .evcal_arrows:hover{background-color:#202124;}.ajde_evcal_calendar .calendar_header .evcal_arrows:before,.evo_footer_nav .evcal_arrows:before{border-color:#737373;}.ajde_evcal_calendar .calendar_header .evcal_arrows.evcal_btn_next:hover:before,.ajde_evcal_calendar .calendar_header .evcal_arrows.evcal_btn_prev:hover:before,.evo_footer_nav .evcal_arrows.evcal_btn_prev:hover:before,.evo_footer_nav .evcal_arrows.evcal_btn_next:hover:before{border-color:#e2e2e2;}.eventon_events_list .eventon_list_event .evoet_cx span.evo_above_title span,.evo_pop_body .evoet_cx span.evo_above_title span{color:#fff;background-color:#f79191;}.eventon_events_list .eventon_list_event .evoet_cx span.evo_above_title span.canceled,.evo_pop_body .evoet_cx span.evo_above_title span.canceled{color:#fff;background-color:#f79191;}.eventon_events_list .eventon_list_event .evoet_cx span.evo_above_title span.vir,,.evo_pop_body .evoet_cx span.evo_above_title span.vir,.evosv_grid .evosv_tag.vir{color:#fff;background-color:#5bdaf7;}.eventon_events_list .eventon_list_event .evoet_cx span.evo_above_title span.postponed,.evo_pop_body .evoet_cx span.evo_above_title span.postponed,.evosv_grid .evosv_tag.postponed{color:#fff;background-color:#e3784b;}.eventon_events_list .eventon_list_event .evoet_cx span.evo_above_title span.movedonline,.evo_pop_body .evoet_cx span.evo_above_title span.movedonline,.evosv_grid .evosv_tag.movedonline{color:#fff;background-color:#6edccd;}.eventon_events_list .eventon_list_event .evoet_cx span.evo_above_title span.rescheduled,.evo_pop_body .evoet_cx span.evo_above_title span.rescheduled,.evosv_grid .evosv_tag.rescheduled{color:#fff;background-color:#67ef78;}.ajde_evcal_calendar #evcal_list.eventon_events_list .eventon_list_event .cancel_event.evcal_list_a,.evo_lightbox_body.eventon_list_event.cancel_event .evopop_top{background-color:#b0b0b0;}.eventon_events_list .eventon_list_event .cancel_event.evcal_list_a:before{color:#333;}#eventon_loadbar{background-color:#efefef;}#eventon_loadbar:before{background-color:#f5b87a;}.evoet_cx .evcal_desc3 em.evocmd_button,#evcal_list .evoet_cx .evcal_desc3 em.evocmd_button{color:#fff;background-color:#237dbd;}.evo_metarow_socialmedia a.evo_ss:hover{background-color:#9d9d9d;}.evo_metarow_socialmedia a.evo_ss i{color:#656565;}.evo_metarow_socialmedia a.evo_ss:hover i{color:#fff;}.evo_metarow_socialmedia .evo_sm{border-color:#cdcdcd;}.eventon_events_list .evoShow_more_events span{background-color:#b4b4b4;color:#fff;}.evo_card_health_boxes .evo_health_b{background-color:#ececec;color:#202124;}.evo_card_health_boxes .evo_health_b svg,.evo_card_health_boxes .evo_health_b i.fa{fill:#202124;color:#202124;}.evo_health_b.ehb_other{border-color:#e8e8e8;}.eventon_list_event .evoet_cx em.evo_mytime.tzo_trig i{color:#2eb4dc;}.eventon_list_event .evoet_cx em.evo_mytime,.eventon_list_event .evoet_cx em.evo_mytime.tzo_trig:hover,.eventon_list_event .evoet_cx em.evo_mytime,.eventon_list_event .evcal_evdata_cell .evo_mytime,.eventon_list_event .evcal_evdata_cell .evo_mytime.tzo_trig{background-color:#2eb4dc;}.eventon_events_list .evose_repeat_header span.title{background-color:#fed584;color:#202124;}.eventon_events_list .evose_repeat_header .ri_nav a,.eventon_events_list .evose_repeat_header .ri_nav a:visited,.eventon_events_list .evose_repeat_header .ri_nav a:hover{color:#656565;}.eventon_events_list .evose_repeat_header .ri_nav b{border-color:#808080;}body .EVOSR_section a.evo_do_search,body a.evosr_search_btn,.evo_search_bar_in a.evosr_search_btn{color:#3d3d3d;}body .EVOSR_section a.evo_do_search:hover,body a.evosr_search_btn:hover,.evo_search_bar_in a.evosr_search_btn:hover{color:#bbb;}body .EVOSR_section input[type=text],.evo_search_bar input[type=text]{border-color:#202124;background-color:#fff;}.evosr_blur{background-color:#f9d789;color:#14141e;}.evo_search_results_count span{background-color:#202124;color:#fff;}body .EVOSR_section input[type=text]:hover,.evo_search_bar input[type=text]:hover{border-color:#202124;}.evo_search_results_count{color:#14141e;}.evo_eventon_live_now_section h3{color:#202124;}.evo_eventon_live_now_section .evo_eventon_now_next{background-color:#ececec;}.evo_eventon_live_now_section .evo_eventon_now_next h3{color:#202124;}.evo_eventon_live_now_section .evo_eventon_now_next h3 .evo_countdowner{background-color:#656565;color:#fff;}.evo_eventon_live_now_section p.evo_eventon_no_events_now{background-color:#cfcfcf;color:#cfcfcf;}.ajde_evcal_calendar.esty_1 #evcal_list .eventon_list_event.no_events p.no_events,.ajde_evcal_calendar.esty_2 #evcal_list .eventon_list_event.no_events p.no_events,.ajde_evcal_calendar.esty_3 #evcal_list .eventon_list_event.no_events p.no_events{background-color:#c7c7c7;}.ajde_evcal_calendar.esty_1 #evcal_list .eventon_list_event.no_events p.no_events,.ajde_evcal_calendar.esty_2 #evcal_list .eventon_list_event.no_events p.no_events,.ajde_evcal_calendar.esty_3 #evcal_list .eventon_list_event.no_events p.no_events,.ajde_evcal_calendar.esty_1 #evcal_list .eventon_list_event.no_events p.no_events a,.ajde_evcal_calendar.esty_2 #evcal_list .eventon_list_event.no_events p.no_events a,.ajde_evcal_calendar.esty_3 #evcal_list .eventon_list_event.no_events p.no_events a{color:#202124;}.ajde_evcal_calendar.esty_0 #evcal_list .eventon_list_event.no_events p.no_events,.ajde_evcal_calendar.esty_4 #evcal_list .eventon_list_event.no_events p.no_events{background-color:#fff;}.ajde_evcal_calendar.esty_0 #evcal_list .eventon_list_event.no_events p.no_events,.ajde_evcal_calendar.esty_4 #evcal_list .eventon_list_event.no_events p.no_events,.ajde_evcal_calendar.esty_0 #evcal_list .eventon_list_event.no_events p.no_events a,.ajde_evcal_calendar.esty_4 #evcal_list .eventon_list_event.no_events p.no_events a{color:#202124;}.eventon_events_list .eventon_list_event .desc_trig,.evopop_top{background-color:#c7c7c7;}.eventon_events_list .eventon_list_event .desc_trig:hover{background-color:#fbfbfb;}.ajde_evcal_calendar .calendar_header p,.eventon_events_list .eventon_list_event .evoet_cx span.evoet_dayblock span,.evo_pop_body .evoet_cx span.evoet_dayblock span,.ajde_evcal_calendar .evcal_evdata_row .evcal_evdata_cell h3.evo_h3,.evo_lightbox_content h3.evo_h3,h2.evo_h2,h3.evo_h3,h4.evo_h4,body .ajde_evcal_calendar h4.evo_h4,.evo_content_in h4.evo_h4,.evo_metarow_ICS .evcal_evdata_cell p a,.eventon_events_list .eventon_list_event .evoet_cx span.evcal_desc2,.eventon_list_event .evoet_cx span.evcal_event_title,.evoet_cx span.evcal_desc2,.evo_metarow_ICS .evcal_evdata_cell p a,.evo_metarow_learnMICS .evcal_col50 .evcal_evdata_cell p a,.eventon_list_event .evo_metarow_locImg p.evoLOCtxt .evo_loc_text_title,.evo_clik_row .evo_h3,.evotax_term_card .evotax_term_details h2,.evotax_term_card h3.evotax_term_subtitle,.ajde_evcal_calendar .evo_sort_btn,.eventon_main_section #evcal_cur,.ajde_evcal_calendar .calendar_header p.evo_month_title,.ajde_evcal_calendar .eventon_events_list .evcal_month_line p,.eventon_events_list .eventon_list_event .evcal_cblock,.ajde_evcal_calendar .evcal_month_line,.eventon_event .event_excerpt_in h3,.ajde_evcal_calendar .evo_footer_nav p.evo_month_title,.evo_eventon_live_now_section h3,.evo_tab_view .evo_tabs p.evo_tab,.evo_metarow_virtual .evo_live_now_tag,.evo_page_body .evo_sin_page .evosin_event_title{font-family:poppins;}.ajde_evcal_calendar .eventon_events_list p,.evo_lightbox p,.eventon_events_list .eventon_list_event .evoet_cx span,.evo_pop_body .evoet_cx span,.eventon_events_list .eventon_list_event .evoet_cx span.evcal_event_subtitle,.evo_pop_body .evoet_cx span.evcal_event_subtitle,.ajde_evcal_calendar .eventon_list_event .event_description .evcal_btn,.evo_pop_body .evcal_btn,.evcal_btn,.eventon_events_list .eventon_list_event .cancel_event .evo_event_headers,.evo_pop_body .evo_event_headers.canceled,.eventon_events_list .eventon_list_event .evcal_list_a .evo_above_title span,.evo_pop_body .evcal_list_a .evo_above_title span,.evcal_evdata_row.evcal_event_details .evcal_evdata_cell p,#evcal_list .eventon_list_event .evoInput,.evo_pop_body .evoInput,.evcal_evdata_row .evcal_evdata_cell p,#evcal_list .eventon_list_event p.no_events,.ajde_evcal_calendar .eventon_events_list .eventon_desc_in ul,.evoGuideCall em,.evo_cal_above span,.ajde_evcal_calendar .calendar_header .evo_j_dates .legend,.eventon_sort_line p,.eventon_filter_line p,.evcal_evdata_row{font-family:poppins;}.ajde_evcal_calendar .evo_sort_btn,.eventon_sf_field p,.evo_srt_sel p.fa{color:#b8b8b8;}.ajde_evcal_calendar .evo_sort_btn:hover{color:#d8d8d8;}#evcal_list .eventon_list_event .evoet_cx em,.evo_lightboxes .evoet_cx em{color:#202124;}#evcal_list .eventon_list_event .evoet_cx em a{color:#202124;}.eventon_events_list .eventon_list_event a,.evocard_row .evo_metarow_organizer .evo_card_organizer_social a,.evo_lightbox .evo_tax_social_media a{color:#656565;}#evcal_list .eventon_list_event .event_description .evcal_btn,#evcal_list .eventon_list_event .event_description .evcal_btn p,body .evo_lightboxes .evo_lightbox_body.evo_pop_body .evcal_btn,.ajde_evcal_calendar .eventon_list_event .event_description .evcal_btn,.evo_lightbox .evcal_btn,body .evcal_btn,.evo_lightbox.eventon_events_list .eventon_list_event a.evcal_btn,.evcal_btn,.evo_btn_arr,.evo_btn_arr_circ{color:#fff;background:#00aafb;}#evcal_list .eventon_list_event .event_description .evcal_btn:hover,body .evo_lightboxes .evo_lightbox_body.evo_pop_body .evcal_btn:hover,.ajde_evcal_calendar .eventon_list_event .event_description .evcal_btn:hover,.evo_pop_body .evcal_btn:hover,.evcal_btn:hover,.evcal_evdata_row.evo_clik_row:hover{color:#fff;background:#00aafb;}.eventon_list_event .evo_btn_secondary,.ajde_evcal_calendar .eventon_list_event .event_description .evcal_btn.evo_btn_secondary,.evo_lightbox .evcal_btn.evo_btn_secondary,body .evcal_btn.evo_btn_secondary,#evcal_list .eventon_list_event .event_description .evcal_btn.evo_btn_secondary,.evcal_btn.evo_btn_secondary,.evo_btn_secondary{color:#fff;background:#d2d2d2;}.eventon_list_event .evo_btn_secondary:hover,.ajde_evcal_calendar .eventon_list_event .event_description .evcal_btn.evo_btn_secondary:hover,.evo_lightbox .evcal_btn.evo_btn_secondary:hover,body .evcal_btn.evo_btn_secondary:hover,#evcal_list .eventon_list_event .event_description .evcal_btn.evo_btn_secondary:hover,.eventon_list_event .evo_btn_secondary:hover,.evcal_btn.evo_btn_secondary:hover,.evo_btn_secondary:hover{color:#fff;background:#bebebe;}.evocard_row .evcal_evdata_icons i,.evocard_row .evcal_evdata_custometa_icons i{color:#656565;font-size:18px;}.evcal_evdata_row .evcal_evdata_cell h3,.evo_clik_row .evo_h3{font-size:18px;}#evcal_list .eventon_list_event .evcal_cblock,.evo_lightboxes .evo_pop_body .evcal_cblock{color:#202124;}.evcal_evdata_row .evcal_evdata_cell h2,.evcal_evdata_row .evcal_evdata_cell h3,.evorow .evo_clik_row h3,.evcal_evdata_row .evcal_evdata_cell h3 a{color:#202124;}#evcal_list .eventon_list_event .evcal_eventcard p,.ajde_evcal_calendar .eventon_events_list .eventon_desc_in ul,.evo_lightboxes .evo_pop_body .evcal_evdata_row .evcal_evdata_cell p,.evo_lightboxes .evcal_evdata_cell p a{color:#656565;}.ajde_evcal_calendar #evcal_head.calendar_header #evcal_cur,.ajde_evcal_calendar .evcal_month_line p,.ajde_evcal_calendar .evo_footer_nav p.evo_month_title{color:#202124;}.eventon_events_list .eventon_list_event .event_description,.evo_lightbox.eventcard .evo_lightbox_body{background-color:#002aa6;}.evocard_box{background-color:#f3f3f3;}.evcal_event_details .evcal_evdata_cell.shorter_desc .eventon_desc_in:after{background:linear-gradient(to top,#f3f3f3 20%,rgba(243,243,243,0) 80%);}.event_description .bordb,#evcal_list .bordb,.eventon_events_list .eventon_list_event .event_description,.bordr,#evcal_list,#evcal_list p.desc_trig_outter,.evopop_top,.evo_pop_body .bordb{border-color:#d5d5d5;}.eventon_events_list .eventon_list_event .evcal_list_a.featured_event{background-color:#fff6e2;}.eventon_events_list .eventon_list_event .desc_trig:hover{border-left-width:7px;}.eventon_events_list .eventon_list_event .evcal_list_a.featured_event:hover{background-color:#ffecc5;}.eventon_events_list .eventon_list_event .evoet_cx span.evo_above_title span.featured,.evo_pop_body .evoet_cx span.evo_above_title span.featured,.evosv_grid .evosv_tag.featured{color:#fff;background-color:#ffcb55;}.eventon_events_list .eventon_list_event .evoet_cx span.evo_above_title span.completed,.evo_pop_body .evoet_cx span.evo_above_title span.completed,.evosv_grid .evosv_tag.completed{color:#fff;background-color:#585858;}.evoet_cx .evo_ep_bar b,.evoet_cx .evo_ep_bar b:before{background-color:#f79191;}.evoet_cx .evo_ep_bar.evo_completed b{background-color:#9a9a9a;}.event_description .evcal_close{background-color:#f7f7f7;}.event_description .evcal_close:hover{background-color:#f1f1f1;}.evo_lightboxes .evopopclose,.evo_lightboxes .evolbclose{background-color:#202124;}.evo_lightboxes .evopopclose:hover,.evo_lightboxes .evolbclose:hover{background-color:#cfcfcf;}.evo_lightboxes .evolbclose:before,.evo_lightboxes .evolbclose:after{background-color:#fff;}.evo_lightboxes .evolbclose:hover:before,.evo_lightboxes .evolbclose:hover:after{background-color:#666;}#evcal_list .evorow.getdirections,.evo_pop_body .evorow.getdirections{background-color:#fff;}#evcal_list .evorow.getdirections .evoInput,.evo_pop_body .evorow.getdirections .evoInput{color:#888;}.ajde_evcal_calendar #evcal_list.eventon_events_list .eventon_list_event p .evoet_cx span.evcal_event_title{color:#202124;}.eventon_events_list .eventon_list_event .evoet_cx span.evcal_event_subtitle,.evo_lightboxes .evo_pop_body .evoet_cx span.evcal_event_subtitle{color:#202124;}.fp_popup_option i{color:#999;font-size:22px;}.evo_cal_above span{color:#fff;background-color:#656565;}.evo_cal_above span.evo-gototoday-btn{color:#fff;background-color:#adadad;}.evo_cal_above span.evo-gototoday-btn:hover{color:#fff;background-color:#d3d3d3;}.ajde_evcal_calendar .calendar_header .evo_j_dates .legend a{color:#656565;background-color:#f5f5f5;}.ajde_evcal_calendar .calendar_header .evo_j_dates .legend a.current{color:#656565;background-color:#cfcfcf;}.ajde_evcal_calendar .calendar_header .evo_j_dates .legend a.set{color:#656565;background-color:#fed584;}.ajde_evcal_calendar .calendar_header .evcal_arrows,.evo_footer_nav .evcal_arrows{border-color:#737373;background-color:#fff;}.ajde_evcal_calendar .calendar_header .evcal_arrows:hover,.evo_footer_nav .evcal_arrows:hover{background-color:#202124;}.ajde_evcal_calendar .calendar_header .evcal_arrows:before,.evo_footer_nav .evcal_arrows:before{border-color:#737373;}.ajde_evcal_calendar .calendar_header .evcal_arrows.evcal_btn_next:hover:before,.ajde_evcal_calendar .calendar_header .evcal_arrows.evcal_btn_prev:hover:before,.evo_footer_nav .evcal_arrows.evcal_btn_prev:hover:before,.evo_footer_nav .evcal_arrows.evcal_btn_next:hover:before{border-color:#e2e2e2;}.eventon_events_list .eventon_list_event .evoet_cx span.evo_above_title span,.evo_pop_body .evoet_cx span.evo_above_title span{color:#fff;background-color:#f79191;}.eventon_events_list .eventon_list_event .evoet_cx span.evo_above_title span.canceled,.evo_pop_body .evoet_cx span.evo_above_title span.canceled{color:#fff;background-color:#f79191;}.eventon_events_list .eventon_list_event .evoet_cx span.evo_above_title span.vir,,.evo_pop_body .evoet_cx span.evo_above_title span.vir,.evosv_grid .evosv_tag.vir{color:#fff;background-color:#5bdaf7;}.eventon_events_list .eventon_list_event .evoet_cx span.evo_above_title span.postponed,.evo_pop_body .evoet_cx span.evo_above_title span.postponed,.evosv_grid .evosv_tag.postponed{color:#fff;background-color:#e3784b;}.eventon_events_list .eventon_list_event .evoet_cx span.evo_above_title span.movedonline,.evo_pop_body .evoet_cx span.evo_above_title span.movedonline,.evosv_grid .evosv_tag.movedonline{color:#fff;background-color:#6edccd;}.eventon_events_list .eventon_list_event .evoet_cx span.evo_above_title span.rescheduled,.evo_pop_body .evoet_cx span.evo_above_title span.rescheduled,.evosv_grid .evosv_tag.rescheduled{color:#fff;background-color:#67ef78;}.ajde_evcal_calendar #evcal_list.eventon_events_list .eventon_list_event .cancel_event.evcal_list_a,.evo_lightbox_body.eventon_list_event.cancel_event .evopop_top{background-color:#b0b0b0;}.eventon_events_list .eventon_list_event .cancel_event.evcal_list_a:before{color:#333;}#eventon_loadbar{background-color:#efefef;}#eventon_loadbar:before{background-color:#f5b87a;}.evoet_cx .evcal_desc3 em.evocmd_button,#evcal_list .evoet_cx .evcal_desc3 em.evocmd_button{color:#fff;background-color:#237dbd;}.evo_metarow_socialmedia a.evo_ss:hover{background-color:#9d9d9d;}.evo_metarow_socialmedia a.evo_ss i{color:#656565;}.evo_metarow_socialmedia a.evo_ss:hover i{color:#fff;}.evo_metarow_socialmedia .evo_sm{border-color:#cdcdcd;}.eventon_events_list .evoShow_more_events span{background-color:#b4b4b4;color:#fff;}.evo_card_health_boxes .evo_health_b{background-color:#ececec;color:#202124;}.evo_card_health_boxes .evo_health_b svg,.evo_card_health_boxes .evo_health_b i.fa{fill:#202124;color:#202124;}.evo_health_b.ehb_other{border-color:#e8e8e8;}.eventon_list_event .evoet_cx em.evo_mytime.tzo_trig i{color:#2eb4dc;}.eventon_list_event .evoet_cx em.evo_mytime,.eventon_list_event .evoet_cx em.evo_mytime.tzo_trig:hover,.eventon_list_event .evoet_cx em.evo_mytime,.eventon_list_event .evcal_evdata_cell .evo_mytime,.eventon_list_event .evcal_evdata_cell .evo_mytime.tzo_trig{background-color:#2eb4dc;}.eventon_events_list .evose_repeat_header span.title{background-color:#fed584;color:#202124;}.eventon_events_list .evose_repeat_header .ri_nav a,.eventon_events_list .evose_repeat_header .ri_nav a:visited,.eventon_events_list .evose_repeat_header .ri_nav a:hover{color:#656565;}.eventon_events_list .evose_repeat_header .ri_nav b{border-color:#808080;}body .EVOSR_section a.evo_do_search,body a.evosr_search_btn,.evo_search_bar_in a.evosr_search_btn{color:#3d3d3d;}body .EVOSR_section a.evo_do_search:hover,body a.evosr_search_btn:hover,.evo_search_bar_in a.evosr_search_btn:hover{color:#bbb;}body .EVOSR_section input[type=text],.evo_search_bar input[type=text]{border-color:#202124;background-color:#fff;}.evosr_blur{background-color:#f9d789;color:#14141e;}.evo_search_results_count span{background-color:#202124;color:#fff;}body .EVOSR_section input[type=text]:hover,.evo_search_bar input[type=text]:hover{border-color:#202124;}.evo_search_results_count{color:#14141e;}.evo_eventon_live_now_section h3{color:#202124;}.evo_eventon_live_now_section .evo_eventon_now_next{background-color:#ececec;}.evo_eventon_live_now_section .evo_eventon_now_next h3{color:#202124;}.evo_eventon_live_now_section .evo_eventon_now_next h3 .evo_countdowner{background-color:#656565;color:#fff;}.evo_eventon_live_now_section p.evo_eventon_no_events_now{background-color:#cfcfcf;color:#cfcfcf;}.ajde_evcal_calendar.esty_1 #evcal_list .eventon_list_event.no_events p.no_events,.ajde_evcal_calendar.esty_2 #evcal_list .eventon_list_event.no_events p.no_events,.ajde_evcal_calendar.esty_3 #evcal_list .eventon_list_event.no_events p.no_events{background-color:#c7c7c7;}.ajde_evcal_calendar.esty_1 #evcal_list .eventon_list_event.no_events p.no_events,.ajde_evcal_calendar.esty_2 #evcal_list .eventon_list_event.no_events p.no_events,.ajde_evcal_calendar.esty_3 #evcal_list .eventon_list_event.no_events p.no_events,.ajde_evcal_calendar.esty_1 #evcal_list .eventon_list_event.no_events p.no_events a,.ajde_evcal_calendar.esty_2 #evcal_list .eventon_list_event.no_events p.no_events a,.ajde_evcal_calendar.esty_3 #evcal_list .eventon_list_event.no_events p.no_events a{color:#202124;}.ajde_evcal_calendar.esty_0 #evcal_list .eventon_list_event.no_events p.no_events,.ajde_evcal_calendar.esty_4 #evcal_list .eventon_list_event.no_events p.no_events{background-color:#fff;}.ajde_evcal_calendar.esty_0 #evcal_list .eventon_list_event.no_events p.no_events,.ajde_evcal_calendar.esty_4 #evcal_list .eventon_list_event.no_events p.no_events,.ajde_evcal_calendar.esty_0 #evcal_list .eventon_list_event.no_events p.no_events a,.ajde_evcal_calendar.esty_4 #evcal_list .eventon_list_event.no_events p.no_events a{color:#202124;}.dzsportfolio .portitem .the-title{font-size:16px !important;}.elementor-widget-uael-price-table:hover{z-index:0 !important;}.tag-blogs>header.page-header{display:none !important;}section#comments{display:none !important;}h1.entry-title{display:var(--page-title-display);display:none !important;}.post-tags{visibility:hidden !important;}.evo_lightboxes{display:none !important;}.evolbclose{display:none !important;}.evo_lightboxes > .evo_lightbox > .evo_content_in > .evo_content_inin > .evo_lightbox_content > a{display:none !important;}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}@media screen and (max-height: 1024px){.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}@media screen and (max-height: 640px){.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}.elementor-headline-text-wrapper{font-family:Poppins !important;}.wpcf7 .ajax-loader{visibility:hidden;display:inline-block;background-color:#23282d;opacity:.75;width:24px;height:24px;border:none;border-radius:100%;padding:0;margin:7px 24px !important;position:absolute !important;}

Marketing

With new Age skills from Digital Ads to social media analytics, from growth hacking to content marketing - role of Product Marketing is critical to all businesses.

Subscribe to our newsletter and the latest practices and tips to devise your marketing strategy.

Marketing

Learning Path

Online

Accredited Programs

Certificate Skill Bootcamp Programs

Product Marketing

Digital Marketing and Growth Hacking

Learning Opportunities

Resources

Why should someone learn Marketing?

Blogs

Leaders Take

Recommended Books

Conversations That Win the Complex Sale

Hooked

Don't Make Me Think, Revisited

Creativity, Inc

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

How Any Startup Can Achieve Explosive Customer Growth

How Creativity Works

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing

Crossing the Chasm

Market Segmentation: How to Do It and How to Profit from It

Principles of Marketing

So What?: How to Communicate What Really Matters to Your Audience

Obviously Awesome

Unrelenting Innovation: How to Build a Culture for Market Dominance

Positioning: The Battle for Your Mind

Inspired

Mastering the Craft of Writing

Positioning: The Battle for Your Mind, 20th Anniversary Edition

Purple Cow: Transform Your Business by Being Remarkable

Start With Why: How Great Leaders Inspire Everyone To Take Action

The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

A South Asian Perspective Marketing Management

The Making of a Manager

When Coffee and Kale Compete

The Mom Test

The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

This is Marketing: You Can’t Be Seen Until You Learn To See

Made to Stick

All Marketers Tell Stories

Building a StoryBrand Clarify Your Message So Customers Will Listen

Influence: the Psychology of Persuasion

B2B Product Marketing For Tech Startups

The Signal and the Noise

Play Bigger

The B2B Social Media Book

About Institute of Product Leadership

Product Management Courses

University Programs

Certificate Programs

Product Community

Free Resources

Toolkits & Templates