Digitization has disrupted marketing strategy and execution where products and services are being redesigned and re-positioned to go from “easy to sell” to “dying to buy”!

On one hand Product Marketing needs to master Value Proposition Design so products and services become “self selling” on the other hand she needs to master New Age skills from Digital Ads to social media analytics,from growth hacking to content marketing! 

Role of Product Marketing is now critical to all business big or small!