Innovating for experience is more important now than before owing to the changes in the population demographics. In almost all countries millennials & Gen Z have taken over the market and they hold experience more important than the product itself.
UX Research is the most important activity for any company. Every company should have a hands-on lab where the engineers should try the product in the lab to improve customer centricity.
UX Design should be an integral part of any organization. Designers, Product Owners and Engineers should be part of decision making. They should be like a self managing scrum team
Product Managers should have experience and knowledge in UX Design, so as to build a good Org structure that can innovate for experience. Product design cannot be an afterthought but should be baked into the org structure.
