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How to build the right features that your customers will love?
How to build the right features that your customers will love? Remember your product is not a Swiss Army Knife, unless you are building one.
IPL Awarded for Best Innovative University of Industry Interface in India
IPL Awarded for Best Innovative University of Industry Interface in India Institute of Product Leadership has been rewarded with the ‘Best Innovative University of Industry
Good Product Manager Bad Product Manager
Good Product Manager Bad Product Manager Good Manager Bad Manager A product manager is arguably the most important cog in the lifecycle of the product,
LENS: Realize Your Vision
LENS: Realize Your Vision The Institute of Product Leaderships has been trailblazing its way to the top of the MBA offerings, with experiential new age
Growth Hacking
Growth Hacking Consider this scenario. You have started a little Bed and Breakfast place in the outskirts of the city. You have your first guests
IT Industry Disruption
IT Industry Disruption IT Industry Disruption Waves of disruption have been changing the way people do business, causing large-scale lay-offs, restructuring and a paradigm shift
Product Leadership : The journey has begun!
Product Leadership : The journey has begun! In a few ways, it feels like the cult track “we didn’t start the fire” moment today. Iconic.
Customer empathy in action
Customer empathy in action I couldn’t resist the urge of writing a few lines on an article titled “Minister gets alarming dose of a ‘pathetic’
Small Quirks that can awe your customer
Small Quirks that can awe your customer Neither am I a great movie buff nor a big online shopper, but I do go to movies
Knowing versus Understanding Your Customer
Knowing versus Understanding Your Customer When it comes to retaining your customer, you simply do not need to know them but should also try to
Focus On Making Emotional Connections With Customers
Focus On Making Emotional Connections With Customers Your business succeeds or fails based on the connection that you share with your customer. We tend to
“Customer Delight”..Do you want to know what it takes to deliver that?
“Customer Delight”..Do you want to know what it takes to deliver that? I recently reported the loss of my credit card to SBI. The card
5 Reason Why Customers Love Product Roadmap
5 Reason Why Customers Love Product Roadmap When Product Management teams share the product roadmap proactively with customers, this results in several benefits to their
How to Avoid Product Roadmap Traps?
How to Avoid Product Roadmap Traps? A product roadmap is a frequent request from the sales force and others in the company. ‘What’s coming in
Make in India: What’s China Doing
Make in India: What’s China Doing. This festival season like any other year also witnessed Indian towns and cities swarmed with Chinese products like crackers,
Role of Human Emotions in Product Positioning
Role of Human Emotions in Product Positioning. One of the strongest positioning any brand can achieve goes beyond product features or the great after-sale service.
Product Positioning : An Important Ingredient in the Marketing Plan
Product Positioning : An Important Ingredient in the Marketing Plan. Product positioning is what comes to mind when your target market thinks about your product
Common Misconceptions About User Experience Design
Common Misconceptions About User Experience Design The term “user experience design” has been getting a lot of play, but many businesses are confused about what
Why you need a Roadmap?
Why you need a Roadmap? Product managers often present stakeholders with great technology ideas, but no roadmap describing how that technology will be brought to
IPL Alumni Connect Network
IPL Alumni Connect Network More than 35 alumni and faculty joined together at “The 25th Hour Restobar” Koramangala, Bangalore on November 2nd , 2014 to
How to Build a Roadmap?
How to Build a Roadmap? If you don’t know where you are going, it’s impossible to determine the best way to get there. A product