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How to Avoid Product Roadmap Traps?
How to Avoid Product Roadmap Traps? A product roadmap is a frequent request from the sales force and others in the company. ‘What’s coming in
Make in India: What’s China Doing
Make in India: What’s China Doing. This festival season like any other year also witnessed Indian towns and cities swarmed with Chinese products like crackers,
Role of Human Emotions in Product Positioning
Role of Human Emotions in Product Positioning. One of the strongest positioning any brand can achieve goes beyond product features or the great after-sale service.
Product Positioning : An Important Ingredient in the Marketing Plan
Product Positioning : An Important Ingredient in the Marketing Plan. Product positioning is what comes to mind when your target market thinks about your product
Common Misconceptions About User Experience Design
Common Misconceptions About User Experience Design The term “user experience design” has been getting a lot of play, but many businesses are confused about what
Why you need a Roadmap?
Why you need a Roadmap? Product managers often present stakeholders with great technology ideas, but no roadmap describing how that technology will be brought to
IPL Alumni Connect Network
IPL Alumni Connect Network More than 35 alumni and faculty joined together at “The 25th Hour Restobar” Koramangala, Bangalore on November 2nd , 2014 to
How to Build a Roadmap?
How to Build a Roadmap? If you don’t know where you are going, it’s impossible to determine the best way to get there. A product
The Art of Storytelling: It’s in your DNA
The Art of Storytelling: It’s in your DNA What’s the first thing you do when meeting someone new? You ask them questions to unveil their
Is Traditional MBA Losing its Sheen?
Is Traditional MBA Losing its Sheen? Recently, after five years of declining enrollment of its traditional MBA program, Wake Forest University (North Carolina) dropped the
You are a new Product Manager. Now what next?
You are a new Product Manager. Now what next? So, after you gained some knowledge and had some solid wins, promoted to a new role
First 30 days as a Product Manager
First 30 days as a Product Manager Your first day as a Product Manager at a new job can either be the first day of
Designing Innovative Business Models
Designing Innovative Business Models While everyone in the tech industry focuses on innovation of their product, one great way to create value is considering innovation
Why should a Product Start-up Invest in content marketing?
Why should a Product Start-up Invest in content marketing? The genesis of a start-up is when an entrepreneur sees an opportunity to build and deliver
5 Lessons Learned from Henry Ford about Product Management
5 Lessons Learned from Henry Ford about Product Management Below are some things you could learn about product management from Henry Ford. 1. A market
4 Life Lessons from Entrepreneurship Journey of a Product Manager
4 Life Lessons from Entrepreneurship Journey of a Product Manager Entrepreneurship is a path, a lifestyle and ultimately a journey. You begin, face challenges and,
Intellectual Property Essentials for Product Leaders
Intellectual Property Essentials for Product Leaders Intellectual property (IP) is recognised globally as an essential asset of companies, defining a company’s worth, market share and
Why the world changing and why you need to change?
Developing Awesome Products for Emerging Markets Move over stereotypical professors/trainers with straight faces and serious dispositions and brace yourself to meet an uber cool guru
How to Prosper as a Product Manager?
How to Prosper as a Product Manager? As a Product Manager, you don’t work in a vacuum. In fact, most of the execution from the
Can Service be a Product?
Can Service be a Product? What one customer sees something as a service, another might see it as a product? For example, say a cell
Are you planning to go the extra mile to succeed?
Are you planning to go the extra mile to succeed? The world is changing. With the challenges facing us on a global level (sustainability, health,