What Do UX Designers Do?
In our last discussion, we explored what UX design is and why it’s a cornerstone of creating great products. But the concept alone doesn’t bring a product to life—people do. Behind every seamless app, website, or tool, there’s a UX designer who works tirelessly to make it intuitive and easy to use.
This blog shifts the spotlight to the designers themselves—their responsibilities, challenges, and how they collaborate to deliver exceptional user experiences. By understanding what UX designers do, we can better appreciate the effort that goes into shaping the tools and platforms we rely on every day.
Key Takeaways
- UX designers are responsible for ensuring that users have a seamless experience with a product.
- They focus on user research, creating personas, wireframes, and prototypes to shape the product’s design.
- UX designers collaborate with product managers and developers to deliver user-centric products.
- They constantly iterate designs based on feedback and testing to improve usability.
- A UX designer’s role is to make complex systems intuitive and easy to use.
Find the right Product Management program for your career goals
*By clicking the button above, you agree to receive communications from the Institute of Product Leadership about relevant programs and learning events. Privacy Policy
UX Designer Roles and Responsibilities
Being a UX designer involves much more than just creating aesthetically pleasing visuals. It’s a combination of creativity, research, and collaboration. Let’s explore what a typical UX designer does and why their role is so important.
1. Understanding User Needs Through Research
Before a UX designer even starts sketching designs or building prototypes, they first spend a significant amount of time understanding the people who will use the product. This is done through user research, which is the foundation of all UX design work.
User research helps UX designers identify pain points, desires, and habits of users, ensuring the product is designed to address real needs. It can involve methods such as user interviews, where designers speak directly to users to understand their experiences, and usability testing, where the designer observes how people interact with the product to identify problems. By gathering real-world data, designers ensure that the product is user-centered and not just based on assumptions.
2. Crafting User Journeys and Wireframes
Once designers understand the user’s needs, they begin creating user journeys—a detailed map of the steps users take while interacting with the product. This visual roadmap helps designers and other team members understand the user’s experience from start to finish.
Following this, wireframes are created to represent the layout and structure of each page or screen. These low-fidelity designs don’t focus on visuals but on functionality and layout. Wireframes serve as the blueprint, ensuring everything is in the right place before adding details or designs. For example, in a mobile app, a wireframe might define where the navigation bar, search button, and content should be placed.
3. Designing Prototypes for Testing
After wireframing, UX designers create interactive prototypes—clickable models that simulate the product’s functionality. These prototypes allow designers to test how users interact with the product before investing in full development.
Testing a prototype helps identify areas that might cause confusion or frustration. For instance, if users are unsure where to find a key feature, the prototype can be adjusted before it’s fully built. This process allows UX designers to iterate quickly, making changes based on real feedback without committing to a final design.
How UX Designers Collaborate Across Teams
UX designers rarely work in isolation. Their role requires constant collaboration with multiple teams to ensure the product meets both user and business needs.
1. Collaboration with Developers
UX designers work closely with developers to ensure the product’s design is technically feasible and aligns with how it will be built. By collaborating early on, designers can anticipate potential technical challenges and find ways to simplify them.
For instance, if a designer wants to implement a complex animation in the interface, they’ll need to work with developers to determine if it’s possible within the app’s technical constraints.
2. Working with Product Managers
UX designers also partner with product managers, who help define the overall goals, features, and priorities of the product. Designers must balance user needs with the business objectives, ensuring the product is both user-friendly and meets the company’s goals.
If a product manager wants to add a feature that might complicate the user flow, the designer will step in to find ways to incorporate the feature without compromising the overall user experience.
3. Collaboration with Graphic Designers
While UX designers focus on functionality, graphic designers are responsible for the visual style of the product. Working together, they create a cohesive product where the design looks great but also works well. UX designers may hand off wireframes to graphic designers, who then add color schemes, typography, and visual elements that match the brand’s identity.
Essential Skills for UX Designers
Being a successful UX designer requires a unique blend of hard and soft skills. Here are a few essential skills needed in the role:
- Empathy: The ability to understand the users’ emotions, frustrations, and needs is crucial in creating designs that truly serve them. Empathy allows designers to think beyond the product itself and consider how it fits into users’ daily lives.
- Problem-Solving: UX designers are constantly solving problems—whether it’s finding a way to simplify a complicated process or creating a design that’s easy to use. Their job is to come up with creative solutions that make products both functional and delightful.
- Proficiency in Design Tools: UX designers need to be proficient in design tools like Figma, Sketch, and Adobe XD to create wireframes, prototypes, and user flows. These tools allow them to communicate their ideas visually, making collaboration easier.
- Communication Skills: UX designers need strong communication skills to present their ideas to stakeholders, work with cross-functional teams, and explain design choices clearly. They must advocate for the user while considering feedback from developers and product managers.
The Challenges Faced by UX Designers
While UX design can be an incredibly rewarding career, it comes with its own set of challenges. Here are a few that UX designers regularly face:
1. Balancing User Needs with Business Goals
One of the biggest challenges is finding a balance between what users want and what the business needs. For instance, a business might want to introduce a feature to increase revenue, but it might complicate the user experience. A good UX designer can find a way to meet both needs without compromising on usability.
2. Continuous Iteration
UX design is not a one-time task. It’s an ongoing process of iteration. Even after a product is launched, designers must continue refining it based on feedback, changing user needs, and new technology. Staying on top of these changes requires flexibility and a willingness to adapt.
3. Keeping Up with Trends
UX design is an ever-evolving field. New design trends, tools, and user expectations emerge regularly, so UX designers must stay informed and continually develop their skills. Whether it’s the shift toward voice interfaces or the latest design software, UX designers need to stay ahead of the curve.
Why UX Designers Matter
A good UX designer doesn’t just make a product look nice—they create an experience. The work they do helps users achieve their goals efficiently, reducing frustration and making everyday tasks easier. Whether it’s a banking app, a fitness tracker, or an e-commerce platform, UX designers ensure the user experience is both effective and enjoyable.
Now that we’ve explored what UX designers do, the next logical step is understanding the potential of this career from a financial perspective. In our next blog, we’ll dive into the average salary of UX designers, with data on how much designers earn across different industries, experience levels, and locations.