The Importance of Business Problem Framing
- product management
- 5 min read
By Krishna Raha – Senior Manager Sales at PepsiCo
In the process of product development, encountering challenges is inevitable. However, the approach to addressing these challenges can make all the difference. One critical aspect often overlooked is problem framing. In this article we will dive into the significance of business problem framing and why it holds the key to effective solutions.
Key Takeaways:
- Business problems are of three types based on their levels of complexity- known problems, complicated problems, and complex problems.
- Known and complicated problems have a familiarity aspect, whereas complex problems do not.
- At the heart of effective problem-solving lies the ability to frame business problems effectively.
An Example of Problem Reframing
Picture this scenario: In an apartment complex, many residents approach the society president with a common complaint that the elevator is too slow. It seems like a very straightforward problem statement. However, the key lies in how we frame the problem and explore potential solutions to this problem.
The immediate solution to this problem, the majority of us would think is typically to make it faster. Some of us might give a variety of options such as changing the motor, improving algorithms, or even replacing the lift altogether. While these solutions do address the problem, they do not consider the underlying factors such as budget constraints and the extent to which the association can financially help with solving the problem.
Here’s where problem reframing comes into play. Instead of solely addressing the speed of the elevator, reframing the issue as the annoyance of waiting opens up new possibilities. To address this problem, you might come up with suggestions like adding mirrors or playing music in the elevator which aim to temporarily address this inconvenience, thus buying time to implement a more concrete solution.
Business Problems: Complexity vs Discovery Approach
Not all business problems are created equal. Some are straightforward, while others are complex and multifaceted. It’s essential to tailor the problem-solving approach accordingly.
Known Problems:
First, you sense the problem, then you categorize it by saying what was done, and then you can respond to it quickly. So you work with existing best practices to solve problems like this.
Complicated Problems:
When the problem is complex but somewhat familiar, you can sense what the problem is, analyze it, and then respond to it by collaborating with domain experts, and conducting a thorough analysis to find viable solutions.
Complex Problems:
In cases where the problem is entirely new and very complicated, a more nuanced approach is necessary. You can break the problem into smaller chunks which you know fit into the first two categories of simple or complicated and then respond to it accordingly.
Problem Framing:
At the heart of effective problem-solving lies the ability to frame business problems effectively. By understanding the business context, identifying key stakeholders, and aligning resources, organizations can navigate challenges with clarity and purpose.
Hence, business problem framing isn’t just about finding solutions; it’s about asking the right questions and approaching challenges with creativity and insight. Embracing this mindset empowers businesses to overcome inevitable product roadblocks and thrive in the market.
About the Author
Krishna Raha – Senior Manager Sales at PepsiCo
Frequently Asked Questions
It is the process in which a business problem is formulated to understand it easily and come up with a solution.
Business problems are of three types based on their levels of complexity- known problems, complicated problems, and complex problems.
The benefits of problem framing include giving a clear direction to the project, coming up with innovative solutions, and aligning the team to one common goal.
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