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Mithila Holla

Vice President - Product and Innovation at Trinity Mobility

Mithila Holla is a versatile professional with experience in multiple industries such as semiconductors, software, and industrial automation, and exposure to various verticals such as Smart Cities, F&B, Utilities, Mining, Textiles, Metals, Pharmaceuticals, Oil & Gas. Having launched several products and built a Global Customer Experience and Innovation Program for ABB, she has a passion for Product Management and Marketing.

Puja joins UST BlueConch with a strong product background in the Human Capital industries, where she served as a trusted Product, Strategy, and Digital Transformation leader. Throughout her career, she’s managed large product portfolios generating over $500M in revenue. Most recently, at ADP and First Advantage Corp., she executed timely deliverables, delivered business transformational products, and implemented data-driven strategies that aligned with current and future market needs.

Puja has successfully implemented the Outcome-Driven Innovation (ODI) framework in her
former ventures, a new approach to product management enabling companies to center
their efforts on the outcomes customers are trying to achieve and prioritize product
innovations accordingly.

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