Product Led Strategy requires a very strong alignment between the product team, the sales team, the marketing team and the customer success team.
To get the desired success out of Product Led Strategy, there arises a need for a new team/role called Product Operations which can either be built into the product team or can exist side by side.
Leveraging Data is an important aspect of Product Led Strategy or Organization. Real time metrics, integrating customer feedback into the product features etc are non negotiables.
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Shampa Banerjee
Fmr. EVP and Chief Product Officer, PlutoTV
ViacomCBS