Mark Stiving

Mark Stiving is the Chief Pricing Educator at Impact Pricing LLC. As Director of Pricing for Maxim Integrated, a $2.5 billion semiconductor company, he guided pricing strategies, successfully led massive change management efforts, and coached colleagues on the implementation of value-based pricing. He shares his expertise in the highly readable book, Impact Pricing: Your Blueprint to Driving Profits, which averages five-stars on Amazon. An award-winning speaker, he frequently delivers addresses at industry events, and teaches courses on pricing.