Lital Sherman

Lital Sherman is the Head of User Experience Design at PageUp. A design leader, strategist, and storyteller with 15 years experience of implementing human-centric design practices into the development processes of some of the tech market leaders, she is passionate about utilizing Design Thinking to drive a positive cultural change in our lives and believes that by understanding human behaviors, motivations, and biases, we will be in a position to design a better journey for ourselves and the people around us.