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Value Proposition Design

DECIPHER VALUE & DESIGN PRODUCTS & SERVICES THAT CUSTOMERS ABSOLUTELY ADORE

Master the practice of designing compelling value propositions that deliver on customer needs, wants & desires.

Key Highlights

Course Length

2 Weeks (30+ Lessons)

100% Online

With Continuous Learning Community support + Monthly Live Webinars

Effort

4-5 Hours/Week

Learning Access

Resource Toolkit & Templates + Unlimited Networking Events

Fastest Way to Understand the nuances of end to end Product Design, UX & UI Design with simple and yet complete coverage on concepts, frameworks to interlock with Design teams
Jaya S
Product Manager, VMWare
Moving from a Graphic Design role in UX & Product Design, the course helped me gain confidence and structure for things i was already doing intuitively and adhocly.
Sudha M
Designer, RazorPay

What will you Learn?

Top skills you will learn

Course Curriculum

  •    1.1 Importance of Understanding Your Customers
  •    1.2 – How to understand your customer
  •    Chapter Quiz
  •    2.1 – Introductions
  •    2.2 – Building Relationships and Understanding Customer’s Environment
  •    2.3 – References
  •    2.4 – Take Notes
  •    Chapter Quiz
  •    3.1 – Effective Communication
  •    3.2 – B2B Communication
  •    Chapter Quiz
  •    4.1 – Ethnography and It’s Importance
  •    Chapter Quiz
  •    5.1 – What is a Persona
  •    5.2 – Creating Personas – Persona BAG
  •    5.3 – BAG Framework – Behaviour,Aspirations, Goals
  •    5.4 – Designing a Sample Persona
  •    Chapter Quiz
  •    6.1 – Building a Buyer Persona
  •    6.2 – Why do Personas Fail
  •    Chapter Quiz
  •    7.1 – Understanding the Problem
  •    7.2 – Asking the right questions
  •    7.3 – Why do problems exist
  •    7.4 – JTBD types (core, social, emotional)
  •    7.5 – Customer Profile Map
  •    Chapter Quiz
  •    8.1 – Understanding the Solution
  •    8.2 – Journey Map
  •    8.3 – The Value Map
  •    8.4 – Elements of Value
  •    Chapter Quiz
  •    9.1 – Summary
  •    Final Quiz

Ideal For

Product Managers, Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs

Common Scenarios to Enroll

Heighten Customer Understanding
Heighten Customer UnderstandingKnowing that customers are critical for businesses to succeed you are keen on uncovering value as envisaged and demanded by them.
Read More
Tap Design Sensibilities
Tap Design SensibilitiesYou are eager to capitalize on your inherent design inclinations and use it in the building of superior value that customers seek and reward
Read More
Master Value Constructs
Master Value ConstructsDesigning value propositions and not mere products is a skill you want to master so you can ensure product success in a competitive marketplace
Read More
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Value propositions are proven to help businesses grow faster and can even boost marketing campaigns.

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