Books that matter

The page is a reading list sharing the best books to read in various categories based on many hours of reading and research. You’ll find more than 100 good books to read, organized by category.

Product Management

Business model generation

Business Model Generation

Value proposition Design

Value Proposition Design: How to Create Products and Services

Marketing research

Marketing Research

EMBA | ICPM | TMBA

Data Science

Biomimicry: Innovation Inspired by Nature

The Innovators

User Experience

interaction Desgin

Interaction Design: Beyond Human Computer Interaction

The Design of Everyday Things

The Design of Everyday Things

Lean UX: Designing Great Products with Agile Teams

Prototyping A Practitioner's Guide

About Face

Rework

Designing Interactions

the elements of user experience

The Elements of User Experience

rocket surgery made easy

Rocket Surgery Made Easy

dont make me think

Don't Make Me Think, Revisited

informational architecture

Information Architecture

100 Things Every Designer Needs to Know About People

the shape of design

The shape of Design

Leadership

What to Say and when to shut up

Art of thinking clearly

Art of thinking Clearly

Thinking fast and slow

Thinking Fast and Slow

executive presence

Executive Presence

influence without authority

Influence without Authority

Credibility: How Leaders Gain and Lose It, Why People Demand It

The selfish gene

The Selfish Gene

Bhujia Barons : The Untold Story of Haldiram

Hooked

Onward : Starbucks Fought for its life without losing its soul

Antifragile: Things that gain from Disorder

Thinkertoys ---A handbook of creative thinking Technologies

Brain Rules : 12 Principles For Surviving and Thriving at work

EMBA | TMBA | ICPM

Creativity: The psychology of Discovery and Invention

Employees first

Employees First Customers Second

The Halo Effect and Eight other business Dilutions

Medici Effect : What elephants teach us about Innovation

only the paranoid

Only The Paranoid Survives (A book by a CEO When He was a CEO)

WHO SAYS ELEPHANT

Who says Elephants Cant Dance

leading therough the conflict

Leading Through Conflict

Strategic management

Strategic Management: An Integrated Approach

Marketing

conversations That Win the Complex Sale Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals

Conversations That Win the Complex Sale

Hooked

dont make me think

Don't Make Me Think, Revisited

Creativity, Inc

Everybody Writes Your Go-To Guide to Creating Ridiculously Good Content

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Hacking Growth How Today's Fastest-Growing Companies Drive Breakout Success

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

How Any Startup Can Achieve Explosive Customer Growth

How Any Startup Can Achieve Explosive Customer Growth

How Creativity Works

How Creativity Works

How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing

Crossing the Chasm

Crossing the Chasm

Market Segmentation

Market Segmentation: How to Do It and How to Profit from It

EMBA | TMBA | ICPM

Principles of Marketing

Principles of Marketing

EMBA | TMBA | ICPM

So What? How to Communicate What Really Matters to Your Audience

So What?: How to Communicate What Really Matters to Your Audience

Obviously Awesome

Unrelenting Innovation

Unrelenting Innovation: How to Build a Culture for Market Dominance

Positioning The Battle for Your Mind

Positioning: The Battle for Your Mind

Inspired

mastering craft of writing

Mastering the Craft of Writing

positioning the battle for your mind al ries

Positioning: The Battle for Your Mind, 20th Anniversary Edition

purple cow seth godin

Purple Cow: Transform Your Business by Being Remarkable

Start With Why: How Great Leaders Inspire Everyone To Take Action

the challenger customer

The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

A South Asian Perspective Marketing Management

A South Asian Perspective Marketing Management

the making of a manager

The Making of a Manager

when coffee and kale compete

When Coffee and Kale Compete

The Mom Test

The Product Marketing Manager Responsibilities and Best Practices in a Technology Company

The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

This is Marketing You Can’t Be Seen Until You Learn To See

This is Marketing: You Can’t Be Seen Until You Learn To See

Why Some Ideas Survive and Others Die

Made to Stick

All Marketers Tell Stories The Underground Classic That Explains How Marketing Really Works-

All Marketers Tell Stories

Building a StoryBrand Clarify Your Message So Customers Will Listen

Building a StoryBrand Clarify Your Message So Customers Will Listen

Influence the Psychology of Persuasion

Influence: the Psychology of Persuasion

B2b product marketing for tech startups

B2B Product Marketing For Tech Startups

Why So Many Predictions Fail--but Some Don't

The Signal and the Noise

Play Bigger

The B2B Social Media Book

The B2B Social Media Book

Finance

Financial Management: Theory and Practice

Financial Management: Theory and Practice

pricing-business-model

Monetizing Innovation

Strategy

Stratrgic Managment

Contemporary Strategic Management

Blue Ocean Strategy

Blue Ocean Strategy

The Hard Thing About Hard Things

The Hard Thing About Hard Things

The Lean Startup

The Lean Startup

making breakthrough happens

Making Breakthrough Innovation Happen

The Innovators Dilema

The Innovator's Dilemma

India Unbound: From Independence to the Global Information Age

The Samsung way

The Samsung Way: Transformational Management Strategies

Start with Why: How Great Leaders Inspire Everyone to Take Action

The Art of War

Negotiation And Conflict Resolution

Negotiation And Conflict Resolution

Good Strategy Bad Strategy