A simple 3 -point messaging:

1. 1. Make people feel an emotion. Don’t sell features and benefits of your product, sell the feeling that they will achieve if they use your product/service.
2. 2. Create a storyline – there is a hero (your customer) – there is the villain (pain point) and your product is the mentor who comes bearing gifts of power – weapons that your hero can use to defeat the villain.
3. 3. Create urgency and brevity in your message. Your audience has an attention span of 3 seconds.